Around June (also around the time we started moving to a new flat), my partner Mark Charade started working on a new music video for Jim Jones & The Righteous Mind. Having created their previous video, the band looked to him again to create a vision for a rockier, darker song.
With the option to do as he wished, but with little budget, Mark began thinking of options and gathering ideas. Looking at Alexander McQueen's catwalk shows, Floria Sigismondi and Joel-Peter Witkin, he wanted a kind of decaying opulence to the video.
I jumped on board as a producer, cat-wrangler and stylist. It's not my first time styling something, but gathering and creating outfits that can be moved in by various different models is quite a task!
After months of work and prep, I'd pulled together a stunning collection of couture pieces from across Europe. Each of the amazing models (and I have no clue how some of them moved so much in some of the pieces!) was transformed into something dangerous and otherworldly. They did an astounding job taking on the roles that the clothing thrust upon them, completely channelling demonic vibes.
Watch the full video below.
Go to the Vimeo page to see the full list of credits, but as I'll be discussing the styling below, here are the designers that kindly lent pieces.
Boom Boom Baby
Peek & Beau
Mirjam Lehtonen's pieces are the most recognisable in the video, as she kindly sent through 3 different full outfits, and headpieces. Her work is exactly the kind of thing I had in mind when we were thinking up ideas. Extreme couture, detailed and exquisite, with metal work and "unwearable" pieces. I've also shot some portraits of her work, and will make sure to show the details.
The black dress and helmet above, white outfit, and all metal pieces are from Mirjam.
I wanted something that would move well for Nadia (above), so I picked out a set from Peek & Beau, which has ombre red tassels across the bra and brief. I love the contrast of the lingerie against the harsh metal headwear (from Mirjam).
Angelica styled herself mostly, because she's amazing! The only things I added in were the feather collar from Lovechild Boudoir, and beetle eye mask and mouthpiece from Bakeneko Designs.
I've been working with Bonnie (of Bakeneko Designs) for many, many years now, since her previous brand Amore de Mori. Although she took a break and has recently been creating again, I can see a big difference in her work as her ideas have developed. Taxidermy accessories became all the rage, most of which either wasn't very good, or didn't respect and reflect the beauty of life and death. I really love the new pieces she's created, using the beetle shells as jewels and the tooth mouthpiece below is nightmare-inducing (because good art should disturb you).
Although you can't see it too well in this screenshot, I styled Suri Sumatra in a beautiful red and black feather dress by Magdalene Celeste. I chose a Marie Antoinette style wig of my own collection and a metal facepiece from Mirjam Lehtonen; mixing beauty and danger together, like a bird of prey.
Hopefully I'll be getting involved in more styling projects in the future!